Stretch Magic 0.7mm 100 Meters Clear. Stretch Magic – The World’s best selling stretchy jewellery cord. Diameter 0.7mm, 100 metre reel – great value! Here at Jillybeads we understand that some beaders can be a bit reluctant to buy online so if that’s you, give us a call as we are always more than willing to take your order over the phone, or even add an addition onto your existing order. We like to make your shopping experience as simple and easy as possible!